When you last saw me [in this narrative], I had gone in search of lunch during my first day of SXSW.
I was going to continue with a detailed SXSW experience, but if I tried to include every. Single. Moment, this would be a really boring post. Besides, do you really want to know how many tacos I ate, how many random contents I entered, which parties I went to, and who I spent time with?
How about I share some things that I learned, instead?
On Sunday morning, I attended "Mobile Lifestyle Comes of Age" and learned about two chat platforms that are HUGE in Asia: WeChat and LINE. Each of these mobile messenger services go way beyond providing free messaging and calls. Each offers an incredible ecosystem that keep users engaged, with features and functions that no single messaging app in the U.S. can do. We’re talking about everything from sharing stickers and sending gifts, to paying for meals and tracking packages. Brands can talk to customers directly on these platforms! Members can use these apps pay for vending machines! It's nuts!
WeChat and LINE have become central to daily life in China and Japan, respectively. One of our speakers even suggested that they'll ursurp email. Both services have growing markets across Asia and in South America -- who knows what will happen when they get popular in the U.S.?
I really can't resist sharing some SXSW pics:
#DowagerProblems. Taken at the PBS lounge
Looking a bit worn out, but absolutely thrilled to see Rachael King at her great "Barks and Beers" meetup
This is an incredibly talented robot. Photo: Elliot Volkman
And now: Back to my recap.
Another memorable session I attended was devoted to wearables. As a preface to his discussion wearable devices, Alastair Somerville (whose Twitter bio includes “Making stuff meaningful to all”) spoke at great length about the connection between the brain and the mind. He suggested that our emotions take place in our mind - which is not the same as our physical brain. Why would this be relevant to wearables? Because, he explained, emotion can get in the way when testing wearable devices. “There’s more to it than our bodies and their response to the physical world,” he said.
I can't really do this session justice with just these Tweets. But I promise: It was really cool.
So I didn't spend much time at the Mashable House, Spotify House was closed by the time I got there, and I never got to meet Grumpy Cat. But I made new friends, caught up with old friends, learned a ton, and walked 10+ miles each day.
All in all, SXSW was an awesome experience.